What happens when you have no luck, when hard work doesn't pay off, when connections don't respond, when focus fails, when your tools break down, when money runs out, when clients cancel, when you lose your location, when the press pisses on you, when your staff sucks, when your strategy sinks and your sales stall?

Nothing.

Until you have luck, until the hard work pays off, until connections respond, until focus and tools are sharpened, until money comes in, until clients show up, until a new location is found, until the press admits it was wrong about you, until you find your stars, until the strategy succeeds and your sales soar...

You persist.